30 October 2018
#SessionSpeaker(s)TimeVenue
1Registration and welcome coffee & tea07h00 - 09h30Room A
2OPENING PLENARY SESSION09h30 - 11h00Room A
3Morning break11h00 - 11h30
4Session 1 Panel 1: The challenges of being a marketer11h30 - 13h30Room A
5Session 1 Panel 2: The role of communication in social change11h30 - 13h30Room B
6Lunch break13h30 - 14h30
7Session 2 Skills building 1: The Changing Media Environment14h30 - 16h00Room A
8Session 2 LAB 1: Using emerging methodologies to solve communication problems14h30 - 16h00Room B
9Session 2: LAB 114h30 - 16h00Room C
10Afternoon break16h00 - 16h30
11A screening of People vs Patriarchy 16h30 - 20h00Room A
31 October 2018
#SessionSpeaker(s)TimeVenue
1Registration and welcome coffee & tea07h00 - 08h00Room A
2PLENARY SESSION08h30 - 10h00Room A
3Morning break10h00 - 10h30
4Session 3 Panel 3: Digital Marketing Campaigns10h30 - 12h00Room A
5Session 6 LAB 2: Soulbuddyz, a case study by SoulCity10h30 - 12h00Room B
6Session 3 Panel 4: Evidence for emerging communication approaches10h30 - 12h00Room C
7Lunch break12h00 - 13h00Room A
8Session 4 Skills building 2: Siyayinqoba! Telling our own Stories13h00 - 14h30Room A
9Session 4 Skills building 3: How to develop an HIV Anti Stigma Plan13h00 - 14h30Room B
10Session 4 Skills building 4: Industry Research & Audience Segmentation13h00 - 14h30Room C
11Afternoon break14h30 - 14h45Room A
12Session 5 Skills building 5: UCT Unilever Institute of Strategic Marketing Youth Report 201815h45 - 16h15Room A
13Session 5 Skills building 6: Using research to design a strategic platform15h45 - 16h15Room B
14Session 5 Skills building 7: Developing effective social media ecosystems15h45 - 16h15Room C
15Late Afternoon Break 16h15 - 16h30
16Session 6 Skills building 8: Building a brand and creating brand value16h30 - 18h00Room A
17Session 6 Skills building 9: Getting dramatic: A quintessential guide to creating theatre for change16h30 - 18h00Room B
18Session 6 Skills building 10: Innovative research and evaluation methodologies16h30 - 18h00Room C
01 November 2018
#SessionSpeaker(s)TimeVenue
1Registration and welcome coffee & tea07h00 - 09h00Room A
2Session 7 Panel 5: The view from the other side. How do marketers go about understanding their audience to bring about change.09h00 - 10h30Room A
3Morning break10h30 - 11h00Room A
4Session 8 Skills Building 10: Story telling with Lynn JoffeLYNN JOFFE 11h00 - 13h00Room A
5Session 8 Panel 6: Working with local ambassadors #LocalisLekker11h00 - 13h00Room B
6Lunch break13h30 - 14h00
7Concluding Plenary14h00 - 15h00Room A