Born in Mdantsane in the Eastern Cape, Xolisa landed in Cape Town and made his way into advertising. As the Chief Creative Officer at Joe Public, one of South Africa’s largest independent advertising agencies, Xolisa is an intrinsic part of the advertising landscape. He was the Chairperson of the Loerie awards from 2012 – 2014 and he sits on the committee of the Creative Circle. His infectious energy and keen insights into what makes a good campaign have been put to good use on the numerous judging panels he has been a part of, these include the Assegai Awards, The Cannes International Advertising Festival, the Loeries and more recently The One Show international board.
Xolisa’s passion goes beyond advertising, he uses his platforms to bring about social change and help young people from underprivileged backgrounds gain access to the industry.